Cob
Strategy
/
Design
/
Social
(
©2025
)
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Overview
R+F came to us with a clear directive: take their newly relaunched brand andtranslate it into summer — without losing the thread of who they are. The work required building a seasonal narrative that felt continuous, not disconnected from the core brand story. We developed campaign strategy, creative concepts, and eight weeksof storytelling. Then led a full photoshoot production to bring it to life.
Year
©2025
Client
Cob Foods
Services
Strategy
/
Design
/
Social
Brought on to lead Cob’s evolution ahead of co-founder Novak Djokovic’s reveal, Second Nature Studio redefined the brand from a corn-free popcorn to a sorghum-based food company founded by a mom + the world’s top athlete. We rebuilt the brand from the ground up, refining its strategy, tone, and creative to meet the standards of an A+ athlete. Our work spans packaging, website, email, campaigns, organic + paid social, events, PR boxes, and merch—shaping a brand that’s witty, craveable, and full of character.
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SECOND NATURE
Studio
